Texas Double Deuce Doubles the Fun

by Jane Burbank

Photos by Brooke Mathis: Beautiful Evolutions Photography, courtesy photo

“While the Texas poker scene is crowded with unique attractions, Carlos and team have successfully executed their vision to build up an ultimate entertainment hub that unites businesses and families. With repeat customers on the rise and new offerings on the horizon, Texas Double Deuce proves to be a stylish, classy gem in an array of Burleson leisure destinations.”

In an effervescent industry where novelty plays a key role in customer growth, one up-and-coming Burleson business succeeds in breathing new life into a tried-and-true entertainment format. Carlos, joint owner of Texas Double Deuce, the splashy new poker room, bar, and virtual golf destination, breaks mold with a new business model. Texas Double Deuce’s interactive, fresh establishment manages to attract repeat customers without garnering exclusivity. And while you may see a poker joint and brand it as “adults-only,” Texas Double Deuce emphasizes its fun and welcoming atmosphere by boasting a family-friendly virtual golf zone!

Such lavish features have come to fruition thanks to the owners’ business savvy and love of the game. Since age fourteen, Carlos has harbored a passion for poker. Decades later, he was granted the opportunity to start up the ultimate entertainment hub along with a few other business-minded owners. Coming from a business and poker-loving background himself, Carlos was eager to jump into the project. “This opportunity came to open a poker room and have a bar, and also have golf simulators. It’s a win-win-win, three-for-three for me,” reminisces Carlos. “That’s what drove my decision and my involvement.”

When it came to picking the location of Texas Double Deuce, it wasn’t just the Hidden Creek Parkway lot’s spaciousness that attracted Carlos. “The up-and-coming area was enticing,” the joint-owner shares. “We knew that we wanted an elevated poker room, so [this area] seemed like a good fit.”

And if all that poker-playing works up a thirst, you can quench it at Texas Double Deuce’s snazzy bar, which is stocked with everything from tried-and-true Miller Lites to elegant Chardonnays to special blends straight from the house—not to mention their assorted, high-end whiskey and tequila options. With Happy Hour running Monday–Friday from 3–7 PM, this bar guarantees satisfaction for every customer.

Next to the bar area, you’ll find two state-of-the art Trackman golf simulators to entertain any kid (or kid-at-heart) for many fun-filled sessions. This all-ages addition speaks to a thoughtful entertainment design that truly caters to customers of all kinds.
The high-spec building also includes a beautiful balcony for socializing and sunset-savoring. Carlos encourages people to stop by for the 4th of July—the fireworks-viewing will be spectacular!

Carlos has enjoyed rave reviews from patrons of Texas Double Deuce. The joint-owner explains that the owners have “seen positive feedback” while also understanding the challenges of starting up a new poker competitor in an area already lush with games of skill opportunities. “The thing with poker players is that they run in packs,” admits Carlos. “They have their games and locations as their go-to. So that’s been kind of a challenge here.” Understandably, long-established poker houses sink their hooks into customers from the get-go, guaranteeing their steady patronage for years into the future. Carlos and co. did not have this luxury of seniority when touching down on Hidden Creek Parkway, and have thus relied on clever tactics to win over new customers.

The joint-owner describes his business’ methods to increase their customer base, which involve forging ties with other local entertainment companies. This move involves not just verbal support, but actual patronage from employees. Businesses supported through Texas Double Deuce employees’ efforts include Station 330, a popular Burleson restaurant, and Wilde Cigar Bar. “With small businesses,” Carlos explains, “it’s exchanging information, exchanging cards, exchanging flyers, purchasing their merchandise [while] letting them know that we’re here, we’re open, we’d like to partner with them—drive businesses to our location. And vice-versa.”

Texas Double Deuce’s primary goal is to “develop a rapport” with cross-promotion partners, telling such allies that “we want to take entertainment in Burleson to the next level.” This statement especially applies to what Carlos deems the “vacation season,” when a much higher degree of potential customers are looking for an exciting evening. Carlos provides a friendly, inviting perspective on what can be a tense time for the entertainment industry. “There’s a lot of competition for those entertainment dollars,” he divulges, “but there’s enough to go around. We want people to enjoy our place.” He shares an example of cross-promotion between his and other entertainment businesses. “We plan to take our staff up to Station 330 or another new local business—y’know, spend some money at their bar and buy their food,” he says. “Then, they can come to Texas Double Deuce, enjoy the bar, golf, and hang out.” He restates his business’ mission to involve every customer and employee in the fun. “We want to take our staff to share in the growth in the community.”

Texas Double Deuce aims to deftly weave multiple brands of fun for the growth of all businesses involved. This approach to marketing is friendly, inclusive, and symbiotic, as all businesses involved benefit from promoting the others’ services. “We’re right there in the same parking lot of some of the businesses but there’s no animosity,” Carlos reports. “Like, hey, it’s late and you got some people that wanna continue drinking? Texas Double Deuce is open until 2 AM.” They’ve also hosted multiple private and semi-private events “from title companies, a testosterone clinic, realtors, bachelor parties, and birthday parties.” He further recalls, “Our patrons have appreciated how nice and new our space is. The balcony views were a huge eye opener for most of our crowds.”

The business’ cross-promotion efforts have elevated engagement, driving more customers to the premiere poker, bar, and golf experience of their dreams. “People love the multiple features and technology of the golf simulator,” reports Carlos. “Also, many poker players have stated that we have the nicest poker room in Texas.”

“A lot of people think about the bottom line,” reasons Carlos, pondering the balance between maintaining a relaxed tone and actively edging into the industry. “That will come, y’know—our growth will come—but we just kinda wanna see these repeat customers come in and enjoy the space.” He confesses his greatest source of accomplishment as a joint-owner—”Seeing people getting excited, playing golf and telling me how far they hit the ball” makes him happy to be in the business. “Just the person-to-person interaction, and just enjoying the community, has been a big win,” he shares.

Cross-promotion between businesses is not the only way the staff at Texas Double Deuce give back to their Burleson community. Charitable events, like the Keith Gilbert Annual Golf Tournament, memorial poker tournaments, and hosting local high school golfers are just a few examples.

With its dedication to charitable causes, interactive games for children and adults, and friendly, laid-back atmosphere, what more could a fun-seeker ask for? Carlos promises big entertainment especially during vacation season, when he hopes more newcomers will flock to the joint and take advantage of their beautiful balcony.

“Fourth of July’s going to be huge,” promises Carlos, further advertising the clean, classy establishment. He invites the public to “just come up, give us a shot, have a beer in our bar, step outside if you want and hang out on the balcony.” He says he’d love to see more new faces “enjoy the music, enjoy the atmosphere. They’ll see that we have a really cool, laid-back place. We have over 12,000 square feet of space, so the more the merrier!”

The chill, fun atmosphere of Texas Double Deuce is enhanced by the incredible staff on hand. “We have some great bartenders and staff who can whip up any drink,” says Carlos, praising the hardworking crew who help bring the bar area to life. And if all the amenities boasted by Texas Double Deuce weren’t enough, Carlos continues by announcing the upcoming inclusion of a menu full of hot, fresh food.

“It’s been a challenge figuring out the food scene,” he admits. “So we have to be smart about some of our options food-wise because of our poker room. We’re working with another partner to establish a good, solid menu.” The joint-owner further reassures that public interest in menu offerings are taken into account. “We’ve had a lot of people ask about more food offerings,” he explains. “We’ve heard feedback as far as food is concerned, and we’re stepping that up.”

Such dedication to their customer base is far from the only thing that sets Texas Double Deuce apart from other poker rooms. Carlos extols the state-of-the-art golf simulators offered to players of all ages. “They were the first installments by the Trackman company in the world.” Trackman is a multinational company, and Double Deuce has its first installments of their latest technology, Trackman IO. He describes the process of “breaking them in” for public consumption: “Before we opened in December, we were able to operate them and enjoy them before [anyone else]. And it was leaps and bounds beyond any other system.”

A unique feature of Texas Double Deuce is the inclusion of a family-friendly golf area. Carlos reports that the establishment hosts games and competitions for children. “With higher-end, quality staff and professionalism,” he says, “There’s never an issue with kids being there.”

Carlos also wishes to communicate just how much promise lies in his establishment’s poker room. “There’s a lot of money to be made,” he assures. “People who come here get a bang for their buck. There’s a lot of action in that poker room.” Prospective players should know that, when it comes to fun and games, there is much on the horizon. Carlos states, “Our knowledgeable and entertaining poker staff will be able to set up any poker game, no matter how big or small.”

Carlos and his joint-owners have learned a great amount while starting up their poker-bar-golf hybrid business. When asked what exactly they have gained from their experience, he says that “it takes a lot of hard work.” Over the last few months, his main takeaway is that “There’s a lot that has to go into the marketing/promotion aspect. We’ve learned that tremendously.”

While the Texas poker scene is crowded with unique attractions, Carlos and team have successfully executed their vision to build up an ultimate entertainment hub that unites businesses and families. With repeat customers on the rise and new offerings on the horizon, Texas Double Deuce proves to be a stylish, classy gem in an array of Burleson leisure destinations.

In an effervescent industry where novelty plays a key role in customer growth, one up-and-coming Burleson business succeeds in breathing new life into a tried-and-true entertainment format. Carlos, joint owner of Texas Double Deuce, the splashy new poker room, bar, and virtual golf destination, breaks mold with a new business model. Texas Double Deuce’s interactive, fresh establishment manages to attract repeat customers without garnering exclusivity. And while you may see a poker joint and brand it as “adults-only,” Texas Double Deuce emphasizes its fun and welcoming atmosphere by boasting a family-friendly virtual golf zone!

Such lavish features have come to fruition thanks to the owners’ business savvy and love of the game. Since age fourteen, Carlos has harbored a passion for poker. Decades later, he was granted the opportunity to start up the ultimate entertainment hub along with a few other business-minded owners. Coming from a business and poker-loving background himself, Carlos was eager to jump into the project. “This opportunity came to open a poker room and have a bar, and also have golf simulators. It’s a win-win-win, three-for-three for me,” reminisces Carlos. “That’s what drove my decision and my involvement.”

When it came to picking the location of Texas Double Deuce, it wasn’t just the Hidden Creek Parkway lot’s spaciousness that attracted Carlos. “The up-and-coming area was enticing,” the joint-owner shares. “We knew that we wanted an elevated poker room, so [this area] seemed like a good fit.”

The building finely-tuned for Texas Double Deuce offers a variety of thrills, including poker, which can be played in a spacious area boasting eighteen tables! Carlos states, “Our great dealers and poker staff are able to accommodate the high-end, big games as well as the typical, small home games that many in the area are accustomed to.

And if all that poker-playing works up a thirst, you can quench it at Texas Double Deuce’s snazzy bar, which is stocked with everything from tried-and-true Miller Lites to elegant Chardonnays to special blends straight from the house—not to mention their assorted, high-end whiskey and tequila options. With Happy Hour running Monday–Friday from 3–7 PM, this bar guarantees satisfaction for every customer.

Gallery 2

Next to the bar area, you’ll find two state-of-the art Trackman golf simulators to entertain any kid (or kid-at-heart) for many fun-filled sessions. This all-ages addition speaks to a thoughtful entertainment design that truly caters to customers of all kinds.

The high-spec building also includes a beautiful balcony for socializing and sunset-savoring. Carlos encourages people to stop by for the 4th of July—the fireworks-viewing will be spectacular!

Carlos has enjoyed rave reviews from patrons of Texas Double Deuce. The joint-owner explains that the owners have “seen positive feedback” while also understanding the challenges of starting up a new poker competitor in an area already lush with games of skill opportunities. “The thing with poker players is that they run in packs,” admits Carlos. “They have their games and locations as their go-to. So that’s been kind of a challenge here.” Understandably, long-established poker houses sink their hooks into customers from the get-go, guaranteeing their steady patronage for years into the future. Carlos and co. did not have this luxury of seniority when touching down on Hidden Creek Parkway, and have thus relied on clever tactics to win over new customers.

The joint-owner describes his business’ methods to increase their customer base, which involve forging ties with other local entertainment companies. This move involves not just verbal support, but actual patronage from employees. Businesses supported through Texas Double Deuce employees’ efforts include Station 330, a popular Burleson restaurant, and Wilde Cigar Bar. “With small businesses,” Carlos explains, “it’s exchanging information, exchanging cards, exchanging flyers, purchasing their merchandise [while] letting them know that we’re here, we’re open, we’d like to partner with them—drive businesses to our location. And vice-versa.”

Texas Double Deuce’s primary goal is to “develop a rapport” with cross-promotion partners, telling such allies that “we want to take entertainment in Burleson to the next level.”

This statement especially applies to what Carlos deems the “vacation season,” when a much higher degree of potential customers are looking for an exciting evening. Carlos provides a friendly, inviting perspective on what can be a tense time for the entertainment industry. “There’s a lot of competition for those entertainment dollars,” he divulges, “but there’s enough to go around. We want people to enjoy our place.” He shares an example of cross-promotion between his and other entertainment businesses. “We plan to take our staff up to Station 330 or another new local business—y’know, spend some money at their bar and buy their food,” he says. “Then, they can come to Texas Double Deuce, enjoy the bar, golf, and hang out.” He restates his business’ mission to involve every customer and employee in the fun. “We want to take our staff to share in the growth in the community.”

Texas Double Deuce aims to deftly weave multiple brands of fun for the growth of all businesses involved. This approach to marketing is friendly, inclusive, and symbiotic, as all businesses involved benefit from promoting the others’ services. “We’re right there in the same parking lot of some of the businesses but there’s no animosity,” Carlos reports. “Like, hey, it’s late and you got some people that wanna continue drinking? Texas Double Deuce is open until 2 AM.” They’ve also hosted multiple private and semi-private events “from title companies, a testosterone clinic, realtors, bachelor parties, and birthday parties.” He further recalls, “Our patrons have appreciated how nice and new our space is. The balcony views were a huge eye opener for most of our crowds.”

The business’ cross-promotion efforts have elevated engagement, driving more customers to the premiere poker, bar, and golf experience of their dreams. “People love the multiple features and technology of the golf simulator,” reports Carlos. “Also, many poker players have stated that we have the nicest poker room in Texas.”

Despite facing off against bigger and longer-established poker businesses, Carlos and his crew’s tenacity have reaped satisfying rewards. For Carlos, success happens on a “person-to person basis.” Elaborates the joint-owner, “You just enjoy seeing that we’re getting more repeat customers. We have a gentleman that comes in—he was there for every single Dallas Stars playoff game. We had people coming in for the Mavericks games. It’s starting to build more and more.” He reveals that “having face-to-face communication” with customers and “seeing them enjoying our space” is deeply rewarding no matter how things shake up business-wise.

“A lot of people think about the bottom line,” reasons Carlos, pondering the balance between maintaining a relaxed tone and actively edging into the industry. “That will come, y’know—our growth will come—but we just kinda wanna see these repeat customers come in and enjoy the space.” He confesses his greatest source of accomplishment as a joint-owner—”Seeing people getting excited, playing golf and telling me how far they hit the ball” makes him happy to be in the business. “Just the person-to-person interaction, and just enjoying the community, has been a big win,” he shares.

Cross-promotion between businesses is not the only way the staff at Texas Double Deuce give back to their Burleson community. Charitable events, like the Keith Gilbert Annual Golf Tournament, memorial poker tournaments, and hosting local high school golfers are just a few examples.

With its dedication to charitable causes, interactive games for children and adults, and friendly, laid-back atmosphere, what more could a fun-seeker ask for? Carlos promises big entertainment especially during vacation season, when he hopes more newcomers will flock to the joint and take advantage of their beautiful balcony.

“Fourth of July’s going to be huge,” promises Carlos, further advertising the clean, classy establishment. He invites the public to “just come up, give us a shot, have a beer in our bar, step outside if you want and hang out on the balcony.” He says he’d love to see more new faces “enjoy the music, enjoy the atmosphere. They’ll see that we have a really cool, laid-back place. We have over 12,000 square feet of space, so the more the merrier!”

The chill, fun atmosphere of Texas Double Deuce is enhanced by the incredible staff on hand. “We have some great bartenders and staff who can whip up any drink,” says Carlos, praising the hardworking crew who help bring the bar area to life.

And if all the amenities boasted by Texas Double Deuce weren’t enough, Carlos continues by announcing the upcoming inclusion of a menu full of hot, fresh food.

“It’s been a challenge figuring out the food scene,” he admits. “So we have to be smart about some of our options food-wise because of our poker room. We’re working with another partner to establish a good, solid menu.” The joint-owner further reassures that public interest in menu offerings are taken into account. “We’ve had a lot of people ask about more food offerings,” he explains. “We’ve heard feedback as far as food is concerned, and we’re stepping that up.”

Such dedication to their customer base is far from the only thing that sets Texas Double Deuce apart from other poker rooms. Carlos extols the state-of-the-art golf simulators offered to players of all ages. “They were the first installments by the Trackman company in the world.” Trackman is a multinational company, and Double Deuce has its first installments of their latest technology, Trackman IO. He describes the process of “breaking them in” for public consumption: “Before we opened in December,
we were able to operate them and enjoy them before [anyone else]. And it was leaps and bounds beyond any other system.”

A unique feature of Texas Double Deuce is the inclusion of a family-friendly golf area. Carlos reports that the establishment hosts games and competitions for children. “With higher-end, quality staff and professionalism,” he says, “There’s never an issue with kids being there.”

Carlos also wishes to communicate just how much promise lies in his establishment’s poker room. “There’s a lot of money to be made,” he assures. “People who come here get a bang for their buck. There’s a lot of action in that poker room.” Prospective players should know that, when it comes to fun and games, there is much on the horizon. Carlos states, “Our knowledgeable and entertaining poker staff will be able to set up any poker game, no matter how big or small.”

Carlos and his joint-owners have learned a great amount while starting up their poker-bar-golf hybrid business. When asked what exactly they have gained from their experience, he says that “it takes a lot of hard work.” Over the last few months, his main takeaway is that “There’s a lot that has to go into the marketing/promotion aspect. We’ve learned that tremendously.”