Women in Business 2025: Megan Reep, Mavwicks Fragrances

In November 2020, Mavwicks Fragrances was born from resilience—not just as a business, but as one mother’s courageous quest for purpose beyond motherhood. Struggling through the darkness of postpartum depression, our founder, Megan Reep, found a spark of hope in a humble $25 candle-making kit from Hobby Lobby. She poured love and creativity into each candle to heal her spirit. With her husband’s encouragement and unyielding determination, she turned that simple kitchen experiment into a passionate venture that transformed her life, turning pain into purpose.

In just a few years, that kitchen-table passion grew into a thriving home fragrance brand that defied expectations. By 2024, Mavwicks was celebrated as a Top 5 TikTok Shop in the home goods category, surpassing $30 million in TikTok sales and rallying a community of over 35,000 affiliates. This rapid success is a testament to bold branding, premium products, and an engaged community that truly believes in our mission.

Through it all, Mavwicks remains a fragrance company with a heart and a higher purpose. Our success fuels our purpose: we give back by supporting local charities and creating over 80 jobs in our community. Guided by compassion and a commitment to making a difference, we’ve built more than a brand—we’ve built a family. Every scent we create is a reminder that from adversity, great beauty can bloom.